‘Justice League’ fizzling is the DCEU’s worst nightmare come true

The DCEU needs a hero.
Image: Warner bros. pictures

The DC Extended Universe is in deep crisis.

With $96 million on opening weekend, Justice League is by far the weakest box office performer of all the DCEU films. This was supposed to be their Avengers. Instead, it was their Aliens Vs. Predator: Requiem.

Five movies deep, with all your key heroes activated and united, is this where you want to land on the DCEU opening weekend rankings? 

  1. Batman v Superman: $166 million

  2. Suicide Squad: $133.6

  3. Man of Steel: $116.6 million

  4. Wonder Woman: $103.25 million

  5. Justice League: $96 million

What does Warner Bros. do now?

Now the studio finds itself in a real pickle

This is precisely what the studio was trying to avoid when it pointed Zack Snyder to the exits a year ago, plugging in Joss Whedon to rip out the critical movie’s guts and reshoot them with an all-new, lighter, jokier, ensembley-er tone.

The coming weeks will be worse for Justice League, as its box office returns drop like a stone. Wonder Woman may have the next-lowest domestic opening weekend, but that film had unbelievably powerful legs, holding strong for a stunning 21 weeks on its way to passing all the other DC films and landing in the Top 5 superhero movies of all time.

Justice League will be lucky to crack the Top 25.

And now the studio finds itself in a real pickle. It spent mountains of cash and political capital to pivot away from Snyder’s doleful vision that critics hated but at least was working with a loyal (and, ahem, vocal) swath of DC fans. There’s no going back to that look – that ship has sailed – but the way forward is not exactly clear, either.

Wonder Woman may be one of the most beloved superhero movies of all time; it will be shared and re-watched and talked about for generations. But melding casting, character, and director is a fussy magic, more a result of serendipity than planning or foresight. It’s safe to say that Wonder Woman succeeded in spite of its place in the DCEU, and certainly not because of it.

Aquaman was hardly the breakout character of Justice League, and yet he’s up next December. Neither Batman nor Superman has a date on the calendar, and Wonder Woman 2 is a full two years away. Shazam, Cyborg, and Green Lantern Corps are the only projects with spots on a calendar.

Shazam, Cyborg, and Green Lantern Corps? Are they serious with that game plan?

Shazam, Cyborg and Green Lantern Corps? Are they serious with that game plan?

It’s a mess, compounded by Warner Bros. desire to eject Affleck’s foibles from the Batmobile – how do you do that gracefully, keeping continuity and a straight face? – and the fact that the studio is in the midst of an ownership change. Anyone staring down the barrel of new bosses about to take over knows how paralyzing that can be.

With Suicide Squad director David Ayers out of the picture, not even it has a way forward. That movie was hot vomit but at least it made money; a sequel should’ve been a foregone conclusion the minute tracking came online.

Ahh, there’s that phrase: At least it made money. Something all the other DC films, love ’em or hate ’em, could boast. “We made it for the fans!” the studio crowed, and the fans, at least, turned out.

But for Justice League to fall below that important cosmetic nine-figures domestic opener is a big, blazing distress signal in the clouds that those fans are becoming impatient.

And you better believe someone is muttering that they should’ve just let Snyder finish this DCEU thing. At least that would’ve been a way forward.

Not so sure they have that now.

Read more: http://mashable.com/2017/11/19/justice-league-box-office-fail-zack-snyder-warner-bros-what-now/

Facebook Messenger lets games monetize with purchases and ads

Facebook is finally giving developers a reason to build games for Messenger while also opening a new revenue stream for the chat app. After launching HTML5 ‘Instant Games’ inside Messenger, like Pac-Man, Space Invaders and Words With Friends Frenzy in November 2016, today Facebook is allowing developers to add in-app purchases as well as interstitial and rewarded video ads. Players get a virtual good or bonus life in exchange for watching rewarded videos.

Facebook will take a cut of the ads shown in Messenger games that are routed from its Facebook Audience Network, and they’ll begin appearing in some games on iOS and Android. In-app purchases will only start testing on Android, with Google Play taking its standard 30 percent cut.

Facebook was cagey about how much of a cut of in-app purchase revenue it plans to take, repeatedly giving this vague statement when asked: “Our early tests for IAP will follow the standard rev/share policy and transaction fees for Google Play In-App billing.” For now it seems the remaining 70 percent goes to the developer, but Facebook will likely opt to take a portion of that when in-app purchases fully roll out.

Developers who want access to the monetization beta program as Facebook rolls it out more widely can sign up here, while advertisers who don’t want their Audience Network ads appearing in games can opt out. Facebook plans to roll out ad measurement and optimization tools for game developers soon, plus ways to publish games to its directory more easily.

The move should attract higher-quality games to the Messenger platform, as until now, devs could only hope to build an audience and monetize down the line. Now with cash able to flow in through the games, it’s worth pouring more development resources into the platform. Previously, the only real way to earn money off these games was indirectly through branding, as with titles like Valerian Space Run, Wonder Woman and Lego Batman Bat Climb that promote movies.

Messenger has had some missteps these past few years, with a half-baked roll out of bots that left many feeling they were dysfunctional, and a retreat from a redesign that over-prioritized the Messenger Camera. Facebook says Messenger Day has 70 million daily active users, but that means it has grown much slower than Instagram Stories, and it still feels a bit bolted on atop the inbox. Both bots and stories were potential vectors for monetization and now Facebook is looking elsewhere for revenue streams.

Facebook seems to be taking Messenger Instant Games quite seriously after its desktop game platform withered and mobile gaming was dominated by the App Store and Google Play platforms. Facebook sees an opportunity to not only give people something to do between chat conversations and a way to challenge friends, but also now to start squeezing more cash out of the 1.3 billion Messenger users without interrupting the traditional use cases as its inbox ads do.

Read more: https://techcrunch.com/2017/10/19/facebook-messenger-game-ads-in-app-purchases/

Unearthed Jersey Girl Press Footage Shows Ben Affleck Behaving HORRIBLY With Interviewer But She Says It’s Being Taken Out Of Context!

Ben Affleck‘s somewhat wholesome facade is coming undone.

The actor has been pulled into the fallout of Harvey Weinstein‘s sexual assault scandal amid the snowballing conversation about men in Hollywood abusing their power.

After being pressured to speak out on his collaborator’s alleged abuse, Affleck wrote a Facebook post condemning Weinstein’s “unacceptable” behavior — but his statement backfired when Hilarie Burton reminded everyone about that time the actor groped her on TRL.

Related: Rose McGowan Is Calling Ben The Fuck Out!

The Oscar winner offered a soft apology to the former VJ for acting “inappropriate.” Now, more footage has surfaced showing Affleck’s history of being inappropriate with women during interviews!

Take this footage from the Jersey Girl press junket, which features the actor hugging and groping a reporter while he jokes about her body odor, makes fun of her accent, and basically dry humps her in front of the cameras.

Watch a clip of the now-viral interview (below):

Intense, right??

However, Anne-Marie Losique, the woman in the interview, has since come forward and says the resurfaced clip is being taken out of context.

The Canadian TV personality said the handsy interview was “for the camera” and contended she was “not at all a victim” to the Batman actor. She explained to The Hollywood Reporter:

“You have to understand that we have done dozens and dozens of interviews like that. It was for a show I was producing, so I was not at all a victim. When the cameras rolled, we would start to do that game. As soon as it stopped rolling, there was none of that. He never touched me in any improper way. He was very respectful, I must say.”

Thoughts???

[Image via YouTube.]

Read more: http://perezhilton.com/2017-10-11-ben-affleck-interview-jersey-girl-grope-reporter-female-touchy-harvey-weinstein-scandal