The trailer for Avengers: Infinity War just came out, so let’s rejoice about that for a bit.
Come to think of it, the superhero genre has gifted us with a few great trailers over the years. So since we’re in the Marvel/Christmas season, let’s celebrate what’s truly important: kickass trailers for films that might have been good.
The original trailer for the 1989 Batman was a bunch of clips from the movie hastily pieced together to let people know that there was a Batman movie, and yes, Batman was in it. Luckily, the trailer for Batman Returns, aka Catwoman Begins, is a little more fluid in its construction. Danny Elfman is blaring, and the trailer really makes sure to accentuate the fact that Catwoman and Batman are totally doin’ it — a romance that has yet to be topped in any superhero movie. Also, it makes you miss the era when Danny DeVito could get second billing in the biggest superhero blockbuster of the year and people were like, “Yeah, that sounds about right.”
The opening 35 seconds of the trailer for the best Spider-Man movie are spent listening to Tobey Maguire and Kirsten Dunst quietly talk to each other in a coffee shop about love and smooching. I don’t know if that feels dated or ahead of its time, but in an age when most trailers are “LOUD FUCKING SOUNDS! ALL THE TIME! GO! GO! GO!”, it definitely showed that Spider-Man 2 had guts. Guts enough to say, “Hey, I know that you’re really interested in seeing Spider-Man punch, but I’m equally interested in seeing Tobey Maguire flirt. And you’re just gonna have to deal with that.”
The first Watchmen trailer is still the greatest thing ever put on screens. The movie looked stylized, thrilling, and philosophical. It seemed perfect to 2008’s “Bioshock is so fucking deep, man” college Daniel. And the trailer had the Smashing Pumpkins in it! Remember when that was a good thing?! If The Dark Knight was the left jab, Watchmen was going to be the right cross when it came to the fight to establish superhero films as “legitimate” cinema and not just popcorn entertainment. And then the actual movie came out, and that didn’t quite happen. But the trailer is still great.
Guardians Of The Galaxy
Guardians Of The Galaxy
Guardians Of The Galaxy spends about 30 seconds as a normal superhero movie trailer. A handsome dude walks into a gigantic, mysterious set and finds some object of power and stuff. And then the tone of the actual movie kicks in, and it’s glorious. The Guardians of the Galaxy were immediately established as the funk music to the Avengers’ dad rock. And its use of “Hooked On A Feeling” would inspire the trailers for films like Suicide Squad. Sadly, rather than take the lesson of Guardians and find a song that perfectly fit the atmosphere of the movie, Suicide Squad seemed to pick “Bohemian Rhapsody” because you like that song, right? You like it? Please like it.
I’m not gonna cry. I’m not. I swear I’m not. Don’t look at me.
We’ve been at this big-budget superhero movie thing since 1978, so it’s hard to find a trailer that feels fresh. A trailer that reminds you of exactly why you love these characters and their stories. A trailer that makes you giggle with “Holy shit!” glee. Black Panther does that. Every day, we read a new piece about why the superhero genre may or may not be dying. The Black Panther trailer proves that it has so, so much life left in it.
Daniel has a Twitter. Go to it. Enjoy yourself. Kick your boots off and stay for a while.
For more, check out What Movie News Should You Know RIGHT NOW (11/26/2017) and What Stupid Thing Is Trending Now? (11/26/2017).
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